Thursday 20 June 2013

Could Samsung be deliberately delaying the 4.2.2 update on Samsung Galaxy Note 2 GT N7100?

On 17 Jun a news item in Times of India caught my eyes saying that sales estimate of S4  has been cut down by 30%. Each Samsung flagship device has met with incredible enthusiasm in the market along with incredible sales. The sales of S4 seem to be good but this time it seems that Samsung is not going to meet its expectation. And what seems to be creating stiff competition for S4 are its own brothers the S3 and Note2. 

Yesterday I read a comment at xda forums about deliberate delay of updates and started thinking out about it and it did make sense. Though Samsung brings in some differentiation with each flagship device in terms of better hardware and some definite new features and better software (class leading hardware, lots of new features, new touchwiz interface and android 4.2.2 in this case) the gap between newer flagship device and older ones seem to be narrowing. With newer updates the differentiation gets narrower still. And the price difference seems to be growing (S4 at approx INR 40,000/-, S3 at approx INR 25,000/- and Note 2 at around INR 27,500/-. With such huge price difference factored in delaying the update would make sense to push the sales of its current flagship.

Though, overall sales make Samsung the market leader but as I said earlier the earlier flagships (S3 & note 2) may be denting S4 sales. Someone may argue that a deliberate delay may create losses and potential customers could move to other brands but Samsung holds the market leader position and S3 & Note 2 are still great phone at current price points.

Disclaimer: This article is just making a point for deliberation with no factual basis on whether Samsung is actually deliberately delaying the release of updates for S3 or Note 2.

Sources:
1. http://articles.timesofindia.indiatimes.com/2013-06-17/hardware/40027185_1_samsung-galaxy-s4-the-s4-smartphone-market
2. http://www.ubergizmo.com/2013/06/samsung-slashes-galaxy-s4-order-by-50-for-july/
3.http://forum.xda-developers.com/showthread.php?p=42693592&postcount=473

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